Where Every Dish Begins
Existing recipe platforms lack user-centric design and fail to create engaging communities around cooking. Users struggle to discover, share, and organize recipes effectively.
Design a user-centric recipe sharing social platform where users can create, record, and share their own recipes with an engaged community.
Enhanced cooking experience, stronger food community, and seamless recipe discovery through intuitive design and social features.
Sizzle is a user-centric recipe sharing social platform where users can create, record, and share their own recipes with an engaged community.
Conducted comprehensive interviews with 25 participants, identifying key pain points and user needs. Created detailed personas and brainstormed innovative solutions.
Developed wireframes and low-fidelity prototypes. Applied both qualitative and quantitative research methods across multiple testing iterations.
Collaborated with developers to deliver the first edition, ensuring design-technical alignment. Gathered user feedback and implemented enhancements for optimal usability.
Kitchen Stories 
Yummly 
Tasty 
TikTok 
Instagram 
A recipe Platform that allows for mutual communication will help many mothers in their daily lives!
Homemaker, 35
My life needs a meal plan that aligns with my lifestyle habits
College Student, 21
As a new cook, it would be fantastic to have a platform that can assist me in cooking
Supermarket Sales, 28
Recipes are poorly organized and tagged. Category boundaries are vague and confusing.
Users struggle to find recipes that align with their daily routine and lifestyle preferences.
Most platforms lack social features, making user interaction and community building difficult.
Limited recipe options that are rarely beginner-friendly or accommodating to different skill levels.
Fragmented and scattered information makes finding accurate cooking details challenging.
Frequent ingredient unavailability with no alternative suggestions or substitutions.
Amy "It can enable me to find the most suitable recipes that align with my life routine and habits."
Ben "It's cool, but it's kind of hard for me to find this function within the app."
Jessica "It's so easy to manage the food in my fridge, and I believe this function can greatly help prevent food waste problem."
Ben "I like the way meal plans are separated from the saved recipes, so I won't mix them up."
Katie "It's pretty easy to find my history saved meal plans."
Christine "Overall, it was a good experience, but I'm curious why I can't see my in-progress meal plan in my saved meal plans."
Denise "Some features are overwhelming. Specifically, the threads and groups sections are too complex..."
Amy "Yes, it's easy for me to create and share my own recipes."
Mira "It's a good experience though, but there are some awkward or unclear writings."
Final high-fidelity designs showcasing the complete user experience with polished visuals and interactions.
Through this usability study, we discovered that establishing a complete and logically clear functional system can significantly enhance the user experience.
The importance of enhancing the user experience lies not in commercial goals but in constructing a fair, efficient, and empathetic product. It's about integrating technology into everyday life and seamlessly incorporating excellent products into our daily routines.
Designs that take accessibility into consideration are more user-friendly and convenient. User-centered design doesn't just mean optimizing software functions for user convenience; it also involves adding features that allow users to create content independently and interact with one another within the software.
During the testing phase, considering the analysis of different types of user profiles allows me to take into account the diverse needs of users, making the design more detailed and thoughtful.
